The egg-case is in disarray. Lack of federal labeling standards and misuse of category terminology such as “cage-free,” “organic,” and “free range” has led to mass consumer egg carton confusion. According to a recent Kelton Research survey, though 78 percent of Americans think the way hens are raised is important, over 170 million Americans don’t know what the term “cage-free” actually means. Adding to this confusion, more than one-quarter of Americans think “cage-free” and “free range” mean the same thing.

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